The Business of Training and Coaching was published in 2014 by Human Kinetics and DSW Fitness as part of a self-study course that provides personal trainers and athletic coaches with the tools they need to build a successful business. The book describes specific steps you can take to create a personal brand, develop a business plan with multiple revenue streams, and create a marketing strategy that uses both inbound and outbound marketing techniques. The book emphasizes practical, hands-on approaches to creating long-term business success. It also highlights contemporary business and marketing principles such as content marketing, search engine optimization, social media marketing, and value-based fee structures. The book provides numerous examples of successful business models, marketing strategies and business plans for personal trainers and athletic coaches.
Developing Training Plans for Cyclists and Triathletes was published in 2011 by DSWFitness as part of a self-study course that provides cycling, triathlon and fitness coaches with continuing education credits. The book outlines the four principles of training program development, discusses heart rate training zones, and provides a five-step training plan development model that is applied to seven case studies. Each case study describes a cyclist's or triathlete's background and past performance, discusses the athlete's performance goals, and outlines a periodized training plan to help the athlete achieve his or her goals. The training plans include the following disciplines: the first century, the first double century, the state criterium championships, the national mountain bike championships, the state time trial championships, the sprint triathlon and the regional triathlon championships.
Training and Coaching the Competitive Cyclist was published in 2010 by DSWFitness as part of a self-study course that provides cycling, triathlon and fitness coaches with continuing education credits. The book is geared toward coaches who want to learn how to guide and improve cycling performance in athletes. It will provide you with all the information you need to help your clients maximize their cycling potential. Specifically, as a result of this book and course, you will be able to describe the roles and skills of a cycling coach, explain the 5 major cycling disciplines, describe the cycling licensure and cycling coach certification processes, help cyclists make effective equipment decisions, evaluate cycling fitness, use 21 cycling workouts to develop periodized training programs and much more.